google ads

Google Ads (formerly called Google AdWords) is Google’s online advertising platform where businesses can create ads that appear on:

• Google Search results (like when you search for “best pizza near me”)
• YouTube videos
• Websites that are part of Google’s Display Network
• Gmail and Google Maps

Main Types of Google Ads:

1. Search Ads
   Text ads that show up on Google Search when people look up certain keywords.
   👉 Example: You search “buy running shoes” and see ads at the top.
2. Display Ads
   Visual banner ads that appear on websites across the internet (via the Google Display Network).
   👉 Great for brand awareness.
3. Video Ads
   Ads that run before or during YouTube videos.
   👉 Can be skippable or non-skippable.
4. Shopping Ads
   Product ads with images, prices, and store names that show up when people search for products.
   👉 Example: You search “wireless earbuds” and see a row of product listings.
5. App Promotion Ads
   Help promote app installs on Android and iOS devices.

How it works:

• You set a goal (sales, leads, website traffic, etc.)
• Choose your audience (keywords, demographics, location, etc.)
• Write your ads and set a budget
• You pay when someone clicks (PPC) or in some cases for impressions (CPM)

Why businesses love it:

• Targeted advertising
• Full control over budget and bids
• Performance tracking (through Google Ads dashboard & Google Analytics)

Want a mini walkthrough on how to launch a campaign or how the bidding system works?