ppc

PPC stands for Pay-Per-Click, a type of digital advertising where advertisers pay a fee each time someone clicks on their ad. It’s commonly used in search engine marketing (like Google Ads), social media platforms (like Facebook Ads), and other websites.

Here’s how PPC works:

• You create an ad and choose keywords or targeting options.
• Your ad appears in front of users (e.g., at the top of Google search results or in someone’s social media feed).
• You only pay when someone clicks on your ad, not just for views.

Common platforms for PPC:

• Google Ads (most popular for search engine PPC)
• Facebook & Instagram Ads
• LinkedIn Ads
• YouTube Ads
• Bing Ads

Benefits of PPC:

• Fast results (your ad can appear the same day)
• Highly targeted
• Measurable ROI
• Budget control (you set daily/monthly limits)

Let me know if you want a beginner-friendly breakdown of how to run a PPC campaign or if you’re curious about how businesses use it strategically.