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Meta Ads (formerly known as Facebook Ads) is the advertising platform for Facebook, Instagram, Messenger, and Audience Network, all owned by Meta Platforms Inc. It lets businesses create and manage ads that reach billions of users across Meta’s ecosystem. Where Meta Ads Show Up: Types of Meta Ads: Read more…

Google Ads (formerly called Google AdWords) is Google’s online advertising platform where businesses can create ads that appear on: Main Types of Google Ads: How it works: Why businesses love it: Want a mini walkthrough on how to launch a campaign or how the bidding system works?

PPC stands for Pay-Per-Click, a type of digital advertising where advertisers pay a fee each time someone clicks on their ad. It’s commonly used in search engine marketing (like Google Ads), social media platforms (like Facebook Ads), and other websites. Here’s how PPC works: Common platforms for PPC: Benefits of Read more…

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